Business Analytics Specialization

Price: Free

Date: On request

Type: e-learning

Category: Data Collection & Analytics

Language: English

Location: Online

Training Description:

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

COURSE 1

Customer Analytics

Upcoming session: Jun 4

Commitment: 4 weeks of study, 5-6 hours/week

Subtitles: English, Spanish, Chinese (Simplified)

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to desc... 

You can choose to take this course only. 

COURSE 2

Operations Analytics

Current session: May 28

Commitment: 4 weeks of study, 2-3 hours/week

Subtitles: English, Chinese (Simplified)

About the Course

This course is designed to impact the way you think about transforming data into better decisions. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions...

You can choose to take this course only. 

COURSE 3

People Analytics

Upcoming session: Jun 4

Commitment: 4 weeks of study, 1-2 hours/week

Subtitles: English

About the Course

People analytics is a data-driven approach to managing people at work. For the first time in history, business leaders can make decisions about their people based on deep analysis of data rather than the traditional methods of personal relationships...

You can choose to take this course only. 

COURSE 4

Accounting Analytics

Current session: May 28

Commitment: 4 weeks, 3 -5 hours per week

Subtitles: English, Mongolian

About the Course

Accounting Analytics explores how financial statement data and non-financial metrics can be linked to financial performance.  In this course, taught by Wharton’s acclaimed accounting professors, you’ll learn how data is used to assess what drives f... 

You can choose to take this course only. 

COURSE 5

Business Analytics Capstone

Upcoming session: Aug 6

Commitment: 4 weeks of study, 4-5 hours/week

Subtitles: English

About the Capstone Project

The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end...

You can choose to take this course only. 

Speakers:

Noah Gans

Noah Gans

Anheuser-Busch Professor of Management Science, Professor of Operations, Information and Decisions

Sergei Savin

Sergei Savin

Associate Professor of Operations, Information and Decisions

Senthil Veeraraghavan

Senthil Veeraraghavan

Associate Professor of Operations, Information and Decisions

Ron Berman

Ron Berman

Assistant Professor of Marketing

Eric Bradlow

Eric Bradlow

Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

Martine Haas

Martine Haas

Associate Professor of Management

Wharton Teaching Staff

Wharton Teaching Staff

Educators

Christopher D. Ittner

Christopher D. Ittner

EY Professor of Accounting

Brian J Bushee

Brian J Bushee

The Geoffrey T. Boisi Professor

Cade Massey

Cade Massey

Practice Professor

Raghu Iyengar

Raghu Iyengar

Associate Professor of Marketing

Matthew Bidwell

Matthew Bidwell

Associate Professor of Management

Peter Fader

Peter Fader

Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

Participation

Registration deadline: 10 July 2019

To participate in this training, you can Enroll now

Share with Your Friends

Training Center Details

Type: Other

Number of Employees: 500-1500

About company:

Every course on Coursera is taught by top instructors from the world’s best universities and educational institutions. Courses include recorded video lectures, auto-graded and peer-reviewed assignments, and community discussion forums. When you complete a course, you’ll receive a sharable electronic Course Certificate.

 

  • Online and open to everyone
  • Learn a new skill in 4-6 weeks
  • Priced at about $29-$99
  • Earn a Course Certificate

Find coursera on social media