The Art of Sales: Mastering the Selling Process Specialization

Price: Free

Date: On request

Type: e-learning

Category: Sales/service management

Language: English

Location: Online

Training Description:

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.

Created by:

Northwestern University


4 courses

Follow the suggested order or choose your own.



Designed to help you practice and apply the skills you learn.



Highlight your new skills on your resume or LinkedIn.

Additional information

Projects Overview

By the end of this MOOC Specialization you will create several sales necessary tools that are essential to becoming a high-performer in sales. These tools are based around the foundation of knowledge, skill and discipline. Each tool makes up the Sales Toolkit, which is a living document to guide you through each and every step of the sales process.


Customer Segmentation and Prospecting

Commitment: 4 Weeks, 5-7 hours per week

Subtitles: English, Vietnamese

About the Course

In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal



Connecting with Sales Prospects

Commitment: 5 Weeks, 5-7 hours per week

Subtitles: English

About the Course

In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better quest



Sales Pitch and Closing

Commitment: 3 Weeks, 5-7 hours per week

Subtitles: English

About the Course

In Course 3 of the Art of Sales Specialization, you will learn how to give great presentations with dashing style and self-confidence. You will also learn how to ask the looming closing question. Finally, you will learn how to develop your



Building a Toolkit for Your Sales Process

Commitment: 5 Weeks, 5-7 hours per week

Subtitles: English

About the Course

In Course 4, we are quite literally “putting it all together”. We will review the insights we gained from our barter experiment and use the tools we created each week to curate...


Craig Wortmann

Craig Wortmann

CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management


Registration deadline: 20 January 2020

To participate in this training, you can Enroll now

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Training Center Details

Type: Other

Number of Employees: 500-1500

About company:

Every course on Coursera is taught by top instructors from the world’s best universities and educational institutions. Courses include recorded video lectures, auto-graded and peer-reviewed assignments, and community discussion forums. When you complete a course, you’ll receive a sharable electronic Course Certificate.


  • Online and open to everyone
  • Learn a new skill in 4-6 weeks
  • Priced at about $29-$99
  • Earn a Course Certificate

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