Product manager

Крайний срок: 09 Февраль 2020

Условия контракта: Постоянный

Категория: Маркетинг/Реклама/PR

Тип вакансии: Полная ставка

Местонахождение: Алматы

Описание работы

Main Responsibilities:

✓ Category and Brand Vision & Strategy Development

  • Leads development of category insights to identify priority growth opportunities for CCI and inform portfolio deployment against those opportunities across the business; overlays competitive insights to refine understanding of opportunity and ability to win competitively
  • Build 3-year vision and growth opportunities (volume and profit) by brand
  • Works closely with Channel Marketing Manager to develop aligned portfolio growth strategy and resource prioritization for DME and Brand activation calendar
  • Informs RGM and Financial Planning about category planning and target setting for brands
  • Works with Knowledge & Insights to monitor effectiveness of Category Plans
  • Prioritize category opportunities based on value opportunity and ability to win, aligning channel leads, TCCC marketing and franchise teams and CCI sales team
  • Define metrics for winning consistent with portfolio - defining penetration, frequency, transaction, volume and share growth targets
  • Evaluate and recommend common practices, processes, programs, strategies, measures etc. to be used both across the business and in a vertically aligned manner
  • Promote standard evaluation tools for assessment of business strategies and programs and recommend actions to optimize value creation potential in context of brand strategies.
  • Steward process that leads to approval of category & brand strategy changes on behalf of key decision-makers; specifically, engagement of TCCC Marketing feeding into Channel Planning and Long-Range Plan process

✓ Marketing Programs Planning, Development & Coordination

  • Ensures optimal planning of brand specific initiatives (OBPPC, new flavor innovations and new pack launches) with Supply Chain & TCCC Brand Teams
  • Works closely with TCCC Brand teams to ensure optimal investment behind brands are planned and ensured.
  • Leads development of innovation strategy and road map.
  • Leads consumer promotion strategies with dedicated consumer / shopper / channel research, promo evaluation tools and metrics in coordination with TCCC
  • Ensures flawless execution of national consumer promotions

✓ Business Monitoring

  • Monitors market growth, category trends, competitive environment
  • Identifies problems and opportunities (w/in volume, share, brand & region)
  • Cooperatively works with sales; tracks channel & regional performance
  • Monitors performance vs business targets
  • Presents business results

Требуемый уровень кандидата: Старший

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Профессиональные навыки

Маркетинговые исследования

Маркетинговая стратегия

Маркетинговые коммуникации

Личные навыки

Возможности работать независимо

Навыки презентации

Командный игрок

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Адрес: улица Гоголя 203, Алматы, Казахстан