Content Strategy for Professionals Specialization

Цена:Бесплатный

День проведения: По запросу

Тип: Электронное обучение

Категория: Маркетинг/Реклама

Язык: Английский

Город: Online

Описание тренинга:

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization?s strategic goals. In this Specialization, you?ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.

You?ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience?s experience and interests. You?ll manage content once created by learning how best to tell an organization?s ?content story? across media platforms using a human-centered design. You?ll also learn actionable ways to grow internal and external audiences, and expand your content?s reach.

The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.

To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.

Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.

Выступающие:

Image of instructor, John Lavine

John Lavine

Founder, Professor and Director, Media Management Center

 37,857 Learners

 5 Courses

Image of instructor, Candy Lee

Candy Lee

Professor

Medill School of Journalism, Media, Integrated Marketing Communications

 102,076 Learners

 8 Courses

Image of instructor, Randy Hlavac

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

 200,499 Learners

 13 Courses

Профессиональные навыки

Цифровой маркетинг

Стратегический маркетинг

Написание контента

Контент-маркетинг

Участие

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Тип компании: ОАО/ЗАО/ООО

Количество сотрудников: 500-1500