Design Thinking for Innovation

Цена: Бесплатный

День проведения: По запросу

Тип: Электронное обучение

Категория: Веб/график дизайн

Язык: Английский

Местонахождение: Онлайн

Описание тренинга:

Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet. In this course, we provide an overview of design thinking and work with a model containing four key questions and several tools to help you understand design thinking as a problem solving approach. We also look at several stories from different organizations that used design thinking to uncover compelling solutions.

Дополнительная информация

WEEK 1

What Is Design Thinking?

Welcome to the course -- we're excited you're here! We will begin by unpacking what we mean by design thinking and why it is more effective than traditional methods when the goal is innovation. By looking at the case history of The Good Kitchen, a Denmark program for providing meals for the elderly, we will explore how the mindset and practice of the innovation team that partnered with innovation consultant Hatch & Bloom enabled them to achieve innovation and growth. We’ll also examine what kinds of challenges are best-suited for design thinking and learn about the Visualization tool, which helps bring ideas to life. By the end of this module, you'll have a better understanding of what we mean by design thinking, when to use it, and how to use the Visualization tool.

 

WEEK 2

Preparing Your Mind for Innovation

Design thinking is not only about process and tools, it is about people as well: about you as a design thinker and about the people you want to create value for and with. And so, before we jump into the process of using design thinking to generate and test ideas, we want to first focus on your mindset, and look at whether your mind is prepared to both see and act on opportunity when it shows up in your world. We will examine this issue by looking at the stories of two very capable managers, George and Geoff, and how their differing mindsets affect their ability to lead innovation and growth. We'll also learn about the value of the Storytelling tool. By the end of this module, you'll have a better understanding of a mind prepared to see and take action when opportunity arises, and how to use the Storytelling tool.

 

WEEK 3

Idea Generation

Now we will dive deeper into the design thinking process, looking at how we can use it to generate better ideas. In this module, we will look at the story of an entrepreneur, Chris Cartter, and his start-up, MeYouHealth, as they worked with Boston design firm, Essential Design, to understand the kind of opportunity that social networking might hold for helping us to improve our health. Examining what already exists is the first step in the design thinking process. As part of assessing "what is?", designers “follow the customer home” and explore the problems they are trying to solve in life versus their product use. Once they have thoroughly explored and looked for patterns, designers look toward the future and ask "what if?" This is the creative part of the process, but it also requires a disciplined approach. By the end of this module, you'll understand how to use design thinking to generate innovative ideas, how to apply the "what is?" and "what if?" questions, and how to use the Mind Mapping tool.

 

WEEK 4

Experimentation

Having generated all of these innovative ideas, what’s next? The design thinking process now helps us to take the many ideas we have generated and figure out how to determine which ones are likely to produce the specific kinds of outcomes we want, whether these take the form of improved nutrition for the elderly (e.g., The Good Kitchen), healthier lifestyle choices (e.g., MeYouHealth) or even more “hot leads” emanating from your trade shows (as in the IBM example to follow). In this module, we will follow the activities of an IBM team working closely with experience marketing agency George P. Johnson as they develop and test ideas for a revolutionary approach to trade show participation. This process begins by asking "what wows?". This question brings together the customer and business cases supporting our new concepts. Typically, the “wow” zone occurs at the intersection of three criteria: 1) somebody wants it, 2) we can create and deliver it, and 3) doing so has the potential to produce the outcomes we want. Then we ask "what works?" and conduct small experiments to test if our assumptions are accurate. By the end of this module, you'll understand how to apply the "what wows?" and "what works?" questions, and how to use the Learning Launch tool. We'll conclude by reviewing our lessons and discussing strategic opportunities.

 

WEEK 5

Final Assignment

This module hosts materials related to your final assignment for the course. The assignment requires selecting one of the design thinking tools presented in the course, writing a reflection, and completing three peer reviews. To successfully complete the course, you must complete and pass the final assignment.

 

Purchase Course · $59 USD

Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

 

Audit only

You will have access to all course materials except graded items.

Выступающие:

Jeanne M. Liedtka

Taught by:  Jeanne M. Liedtka, United Technologies Corporation Professor of Business Administration

Darden School of Business

Участие

Крайний срок регистрации 28 Сентябрь 2019

To participate in this training, you can Enroll

Поделись с друзьями

Информация об учебном центре

Тип компании: Другое

Количество сотрудников: 500-1500

О компании:

Every course on Coursera is taught by top instructors from the world’s best universities and educational institutions. Courses include recorded video lectures, auto-graded and peer-reviewed assignments, and community discussion forums. When you complete a course, you’ll receive a sharable electronic Course Certificate.

 

  • Online and open to everyone
  • Learn a new skill in 4-6 weeks
  • Priced at about $29-$99
  • Earn a Course Certificate

Coursera was founded in 2012 by two Stanford Computer Science professors who wanted to share their knowledge and skills with the world. Professors Daphne Koller and Andrew Ng put their courses online for anyone to take - and taught more learners in a few months than they could have in an entire lifetime in the classroom. Since then, we’ve built a platform where anyone, anywhere can learn and earn credentials from the world’s top universities and education providers.

If you want to master a specific career skill, consider joining a Specialization. You’ll complete a series of rigorous courses, tackle hands-on projects based on real business challenges, and earn a Specialization Certificate to share with your professional network and potential employers.

  • Online and open to everyone
  • Learn a new skill in 4-6 months
  • Priced at $39-$79 per month
  • Earn a Specialization Certificate

Real career transformation sometimes requires a university-recognized degree. Coursera believes that transformation should be accessible to everyone, so we’ve worked with our university partners to offer flexible, affordable online degree programs in business, computer science, and data science.

  • All online - admission required
  • 1-3 years of study
  • Currently priced at $15-$25,000
  • Earn an accredited master’s degree

Найти coursera в социальных сетях