Social Media Marketing Specialization

Цена: Бесплатный

День проведения: По запросу

Тип: Электронное обучение

Категория: Маркетинг/Реклама/PR

Язык: Английский

Местонахождение: Онлайн

Описание тренинга:

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.

Each of the individual courses can be audited for free. 

Дополнительная информация

COURSE 1

What is Social?

Commitment: 4 weeks of study, 1-3 hours/week

Subtitles: English, Spanish, Arabic

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" progr... 

 

COURSE 2

The Importance of Listening

Commitment: 4 weeks of study, 2-4 hours/week

Subtitles: English

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be a... 

 

COURSE 3

Engagement & Nurture Marketing Strategies

Upcoming session: Jul 30

Commitment: 4 weeks of study, 1-3 hours/week

Subtitles: English

About the Course

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and le... 

 

COURSE 4

Content, Advertising & Social IMC

Commitment: 4 weeks of study, 1-3 hours/week

Subtitles: English

About the Course

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Socia... 

 

COURSE 5

The Business of Social

Commitment: 4 weeks of study, 1-2 hours/week

Subtitles: English

About the Course

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to yo...

 

COURSE 6

Social Marketing Capstone Project

Upcoming session: Sep 10

Commitment: 5 weeks of study, 2-4 hours/week

Subtitles: English

About the Capstone Project

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, to...

 

Выступающие:

Randy Hlavac

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Участие

Крайний срок регистрации 16 Ноябрь 2019

To participate in this training, you can Enroll

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Информация об учебном центре

Тип компании: Другое

Количество сотрудников: 500-1500

О компании:

Every course on Coursera is taught by top instructors from the world’s best universities and educational institutions. Courses include recorded video lectures, auto-graded and peer-reviewed assignments, and community discussion forums. When you complete a course, you’ll receive a sharable electronic Course Certificate.

 

  • Online and open to everyone
  • Learn a new skill in 4-6 weeks
  • Priced at about $29-$99
  • Earn a Course Certificate

Coursera was founded in 2012 by two Stanford Computer Science professors who wanted to share their knowledge and skills with the world. Professors Daphne Koller and Andrew Ng put their courses online for anyone to take - and taught more learners in a few months than they could have in an entire lifetime in the classroom. Since then, we’ve built a platform where anyone, anywhere can learn and earn credentials from the world’s top universities and education providers.

If you want to master a specific career skill, consider joining a Specialization. You’ll complete a series of rigorous courses, tackle hands-on projects based on real business challenges, and earn a Specialization Certificate to share with your professional network and potential employers.

  • Online and open to everyone
  • Learn a new skill in 4-6 months
  • Priced at $39-$79 per month
  • Earn a Specialization Certificate

Real career transformation sometimes requires a university-recognized degree. Coursera believes that transformation should be accessible to everyone, so we’ve worked with our university partners to offer flexible, affordable online degree programs in business, computer science, and data science.

  • All online - admission required
  • 1-3 years of study
  • Currently priced at $15-$25,000
  • Earn an accredited master’s degree

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